The Concept

Trufrost & Butler has rolled out state-of-the-art Culinary Labs & Experience Centres at Gurugram, Bengaluru and Mumbai. The Culinary Labs have been set up to help prospective customers in taking an informed purchase decision by letting them try out and get comfortable with the equipment on one hand and enabling them to visualise the use of the various equipment in their eventual environments on the other. Interested clients can also experiment with their recipes under the guidance of our culinary team and be sure of how they would turn out on the relevant equipment.

You will find the key products of Trufrost and Butler on display in an aesthetic, yet functional manner – in the actual setting of a bar, a coffee shop, a professional kitchen, an ice cream parlour and so on. Prospective customers can get culinary support and store design tips and space saving ideas, ahead of their committing themselves to making an investment and ensuring that it remains judicious. The Culinary Labs can be visited on any working day but food trials do require prior scheduling with our Application Chefs/Baristas.

In addition, franchised Trufrost Butler Experience Centres have been set up at Hyderabad and Amritsar and a few more are in the process of being set up in other cities. Please stay tuned on our website for an updated list of Trufrost Butler Culinary Labs & Experience Centres.

Design Support

Our focus is not merely in selling our equipment but in delivering holistic solutions that work for our customers and help them grow their business. We draw immense satisfaction when our customers turn into repeat clients and refer other customers to us. Our two brands – Trufrost & Butler work in tandem to provide holistic solutions that are contemporary, energy efficient, space saving, technologically advanced, and yet do not burn a hole in your pocket.

Whether you are setting up a cafe, a patisserie or a bakery, fine dining or a quick service restaurant, commercial or a cloud kitchen, bar or a pub, an ice cream parlour or a juice bar, supermarket or a convenience store, butchery or a seafood store, or planning a walk-in coldroom or a refrigerated warehouse, you can call us for help in offering you the right advice on equipment selection as well as design. Just drop a mail to with your name, contact number and location, and we will have our Design Cell to promptly get in touch with you.

The opportunity

Experiential marketing is a marketing technique that creates experiences between brands and consumers and has immense potential. Entrepreneurs with foresight are already planning their business moves in preparation for a post Covid opportunity. A Trufrost Butler Experience Centre promises to be a rock solid investment as restaurants, coffee shops, food courts, food retail stores, bakeries, patisseries, ice cream parlours, juice shops, bars & pubs and other eateries ready themselves to cater to famished customers longing to break-free.

Trufrost Butler Experience Centre is a selectively considered franchising opportunity for desiring entrepreneurs who are not stuck in a traditional mindset, and who recognise the potential merits of experiential marketing. This is offered on the basis of a careful screening process which is not restricted only to financial capability. Once an entrepreneur makes the cut, he/she is hand-held by us with a complete package of support including design norms, store layout, drawings for furniture, electricals, lighting & plumbing, guidelines on flooring/ceiling/painting aside of a comprehensive marketing tool-kit and help on business development.

Want to join our family and become a Trufrost Butler purveyor? Enquire below and learn about how you can gain from setting up a Trufrost Butler Experience Centre in your city.


Experience Lab, Mumbai

Experience Lab, Bengaluru

Experience Lab, Gurugram

Culinary Centre, Gurugram

Experience Centre, Hyderabad

Experience Centre, Amritsar