Neeraj Seth

Neeraj Seth, co-founder and Managing Director of Trufrost, calls himself an accidental entrepreneur, a transition of fate which was to eventually allow him to do what he really likes doing. He is a management graduate with a rich entrepreneurial and professional experience spanning over 37 years.

Prior to this venture, he was involved in setting up another refrigeration brand Celfrost (in 2004) which he built into one of the leading commercial refrigeration names in India before selling its refrigeration & foodservice business to an American multinational, Middleby Corporation in late 2013. Prior to his two entrepreneurial ventures, he has served successful management stints with companies like Blue Star, Usha International and Nerolac Paints Ltd.

He also has a keen interest in design & interiors which is reflected in his office, home, the company’s Experience Centres and even in the stall designs of Trufrost Butler at the trade shows. When he is on to something, he can work like a maverick, often going without newspapers or television for months. He believes in naturopathy, practices yoga and finds it therapeutic to spend time with his family, friends and his pet dog, when not at work. He is also fond of travelling, art & culture and Urdu poetry.

Satish Dudeja

Satish Dudeja, co-founder and Executive Director of Trufrost is an Engineering graduate with a rich professional and entrepreneurial experience of over 29 years.

His entrepreneurial journey started in 2006 with Celfrost where he developed ‘Cold Storage Business’ and helped building Celfrost into a reputed name in commercial refrigeration space in India before selling its refrigeration & foodservice business to an American multinational, Middleby Corporation in late 2013. Thereafter he continued heading Middleby Celfrost’s ‘Cold Storage Business’ in India, Africa and UAE and was involved in supporting the company in sourcing equipment from various international suppliers until 2017 before starting Trufrost in 2018.

Before pursuing Engineering, he was also involved in helping his family’s restaurant business. In his professional carrier, he has served successful stints with companies like the Frick Group and Blue Star for 15 years. He has developed a special skill set in cold room and refrigeration field.

He loves playing badminton, watching tennis, football and is a keen yoga learner. Experimenting and improving cold storage & food service equipment, and developing his team are a part of his daily routine.

Rupinder Singh

Rupinder Singh, General Manager – Project Sales is a sales professional with over 20 years pan-India work experience in Cold Room Projects having specialisation in Corporate / Projects Sales, Key Account Management and Project Management specifically in the hospitality domain. He has earlier worked with companies like Frick India and Middleby Celfrost Innovations Pvt. Ltd. Academically, he holds a post graduate degree from Delhi School of Economics and Marketing & Sales Management from IP University. His interests include mingling with new cultures, learning new languages and cooking.

Madhusudan Sahu

Madhusudan Sahu, General Manager – Projects is a Mechanical Engineer and MBA in Marketing with 18 years of insightful PAN India work experience in sales, business development & project Management having specialization in cold room projects. He has served eventful stints with companies like L&T, Rinac, Middleby Celfrost and Bitzer. He has exposure to various international refrigeration seminars and certificate programs such as Bitzer Rottenberg International Seminar. He likes to read articles related to business and economics and keeps himself abreast with current economic trends. He also holds Warren Buffett in awe as a business leader.

Uma Shankar Singh

Uma Shankar Singh, Regional Sales Manager is a post graduate in science with over 27 Years of experience in sales, marketing and business development in the Horeca as well as the consumer durables domains. Prior to this, he was worked with companies like Usha Shriram India, Celfrost, Usha International, Elanpro and Eureka Forbes. He loves watching cricket, hockey and listening to light music. Learning about new products and business development are also close to his heart.

Atanu Dhar

Atanu Dhar, is the Service Head of Trufrost. He has over 26 years of extensive technical experience in commercial refrigeration & kitchen equipment industry and is responsible for keeping the customer satisfaction levels up for Trufrost and Butler products. Prior to this, he has served successful stints with companies like Whirlpool, Electrolux, Frigo Glass and Middleby Celfrost. His assignment involves administering extensive technical trainings and seminars for his team, franchisees and customers. Apart from being a thorough professional, he is a very unassuming and compassionate human being. He also likes to travel a lot.

Manish Uniyal

Manish Uniyal, Deputy General Manager – Sales is a post graduate (MBA) In marketing with a professional experience spanning over 15 years in the Horeca Segment. He has prior experience with Haier Appliances India as Product Manager – Cold Chain involved in New Product Development in commercial refrigeration. Before this he has served successful stints with companies like Stellar Gastronom, Celfrost, Baskin Robbins. He is fond of travelling, sports & music.

Vishal Malhotra

Vishal Malhotra, Dy General Manager – Sales is a seasoned professional with a career spanning 26 years in sales and marketing. Prior to his current assignment with Trufrost, he has served successful stints with companies such as Middleby Celfrost, Bakeman’s, Gillette India and Candico. He passed out his Aircraft Maintenance Engineering in 1992 and has a keen interest in sports and Indian music.