Neeraj Seth

Neeraj Seth, co-founder and Managing Director of Trufrost, calls himself an accidental entrepreneur, a transition of fate which was to eventually allow him to do what he really likes doing. He is a management graduate with a rich entrepreneurial and professional experience spanning over 37 years.

Prior to this venture, he was involved in setting up another refrigeration brand Celfrost (in 2004) which he built into one of the leading commercial refrigeration names in India before selling its refrigeration & foodservice business to an American multinational, Middleby Corporation in late 2013. Prior to his two entrepreneurial ventures, he has served successful management stints with companies like Blue Star, Usha International and Nerolac Paints Ltd.

He also has a keen interest in design & interiors which is reflected in his office, home, the company’s Experience Centres and even in the stall designs of Trufrost Butler at the trade shows. When he is on to something, he can work like a maverick, often going without newspapers or television for months. He believes in naturopathy, practices yoga and finds it therapeutic to spend time with his family, friends and his pet dog, when not at work. He is also fond of travelling, art & culture and Urdu poetry.

Satish Dudeja

Satish Dudeja, co-founder and Executive Director of Trufrost is an Engineering graduate with a rich professional and entrepreneurial experience of over 29 years.

His entrepreneurial journey started in 2006 with Celfrost where he developed ‘Cold Storage Business’ and helped building Celfrost into a reputed name in commercial refrigeration space in India before selling its refrigeration & foodservice business to an American multinational, Middleby Corporation in late 2013. Thereafter he continued heading Middleby Celfrost’s ‘Cold Storage Business’ in India, Africa and UAE and was involved in supporting the company in sourcing equipment from various international suppliers until 2017 before starting Trufrost in 2018.

Before pursuing Engineering, he was also involved in helping his family’s restaurant business. In his professional career, he has served successful stints with companies like the Frick Group and Blue Star for 15 years. He has developed a special skill set in cold room and refrigeration field.

He loves playing badminton, watching tennis, football and is a keen yoga learner. Experimenting and improving cold storage & food service equipment, and developing his team are a part of his daily routine.

Kulbhushan Agarwal

Kulbhushan Agarwal, Head of Manufacturing and Quality, is an experienced manufacturing professional with over 3 decades of expertise in establishing and managing large-scale manufacturing units. As a Mechanical Engineer, he has a strong technical foundation that has been instrumental in analysing complex business needs, identifying operational challenges and opportunities, and implementing effective solutions.

As an erstwhile entrepreneur, he has a proven track record of leading cross-functional teams, driving continuous process improvement, and enhancing operational efficiency.

His extensive experience spans global and Indian companies, where he has played key roles in managing start-ups, optimising plant operations, and overseeing end-to-end production management. He has been instrumental in driving cost reduction, improving productivity, and achieving organisational goals through strategic leadership and operational excellence.

Bhavishya Chauhan

Bhavishya Chauhan, Chief Financial Officer, has nearly 13 years of comprehensive experience in finance, accounting, and compliance with high-growth technology start-ups and global corporations. Being a Chartered Accountant, he has an extensive background in financial planning and analysis, cash flow and working capital management, audit, and regulatory compliance.

Throughout his career, he has been instrumental in establishing robust financial processes, spearheading debt restructuring, managing mergers & acquisitions, and driving cost optimisation. He has also played pivotal roles in successful IPO preparations, international audits, and consolidating financial statements for large groups with complex structures.

Before joining Trufrost, he held senior finance leadership roles at Shiprocket, ShopClues, Rartogo, and PwC. He is known for implementing internal controls and ensuring accurate financial reporting. His commitment to fostering financial stability and growth makes him an invaluable asset to our executive team as we pursue our strategic goals.

Outside of work, he enjoys playing badminton, watching sports events, reading about astronomy, and delving into the rich heritage of Indian culture, astrology and sculptures.

Renu Seth

Dr. Renu Seth is an accomplished HR professional with almost 3 decades of experience, currently overseeing all aspects of talent acquisition, learning and development, and organizational culture at Trufrost & Butler. Focused on aligning HR strategies with business goals, she has successfully implemented HR systems, and fostered a high-performance culture. Previously, she has worked with Middleby Celfrost Innovations, Max Mueller Bhavan and British Council among others and managed information systems, developed outreach programs, and led various cross-cultural collaborations across the globe.

A Ph.D. in Information Science, she has also designed and delivered various “Train the Trainer” programs in India & Germany, and is proficient in both written and spoken German.

Renu enjoys reading, listening to music and travelling.

Rupinder Singh

Rupinder Singh, General Manager – Project Sales is a sales professional with over 20 years pan-India work experience in Cold Room Projects having specialisation in Corporate / Projects Sales, Key Account Management and Project Management specifically in the hospitality domain. He has earlier worked with companies like Frick India and Middleby Celfrost Innovations Pvt. Ltd. Academically, he holds a post graduate degree from Delhi School of Economics and Marketing & Sales Management from IP University. His interests include mingling with new cultures, learning new languages and cooking.

Eugene Paul

Eugene Paul, Regional Head – West & Kerala, is a seasoned and dedicated Food & Beverage management Professional with over 18 years of demonstrated experience working in the hospitality industry (Hotels, cruise ships, On-shore/Off-shore catering, Sales & Commercial, FMCG, NPD, Food manufacturing & distribution) in the Middle East, India and abroad. He has a proven ability to build a business from scratch, manage multiple food service accounts, and communicate effectively with all levels of the organisation

Shubham Srivastava

Shubham Srivastava, General Manager- Sales & Projects is a Chartered Mechanical Engineer and a Gold Medallist in PGDBM from NMIMS Hyderabad. Prior to his current role, he has served eventful stints with companies like Bitzer, Middleby Celfrost, Carrier and Blue Star. He has a wide exposure in Cold Chain and Refrigeration Projects and has a rich experience of over 24 years with a proven track record in sales, marketing, engineering, planning and execution of refrigeration projects.

Neelu Dudeja

With over 14 years of experience in kitchen project sales, planning, and execution, Neelu Dudeja has developed specialized expertise in managing key accounts and delivering tailored solutions for hotels, QSRs, cafes, and other high-profile clients. She has worked with prestigious organizations like Celfrost and Middleby Celfrost, where she gained invaluable experience in kitchen project management and building strong, long-lasting customer relationships. Her professional journey is marked by a proven track record of success and a deep understanding of the dynamics within the kitchen equipment and hospitality sectors.

She values work-life balance. Outside of work, Neelu enjoys travelling, gardening, and spending quality time with her family and pet.  Neelu holds a degree in Printing Technology from the Board of Technical Education, Delhi.

Vikram Kashyap

Vikram Kashyap, General Manager – Coffee Business, has a rich experience of over 23 years in the coffee industry. His expertise extends beyond merely delivering coffee equipment – committed to providing comprehensive solutions that empower clients with a deeper understanding of the coffee industry. He has cultivated a nuanced understanding of the diverse requirements within the coffee industry. He has been instrumental enhancing the support for his clients ranging from cafes to HORECA as well as the home & office segments. He displays a contagious passion for coffee, and a commitment to optimal equipment selection, and a genuine desire to share knowledge that enriches the coffee experience for individuals and businesses alike.

A certified Q Arabica Grader by the Coffee Quality Institute, he has earned that has been maintained from 2016 to 2024, with three successful calibrations. As a national champion In 2007 for India, paved the way for his representation in the prestigious World Barista Championship (WBC) Tokyo, Japan. In 2009, he clinched the title in the UAE Barista Championship, becoming the first winner of this prestigious competition. This accomplishment earned him the honour of representing the UAE at the World Barista Championship in 2010, held in London, UK.

Atanu Dhar

Atanu Dhar, is the Service Head of Trufrost. He has over 26 years of extensive technical experience in commercial refrigeration & kitchen equipment industry and is responsible for keeping the customer satisfaction levels up for Trufrost and Butler products. Prior to this, he has served successful stints with companies like Whirlpool, Electrolux, Frigo Glass and Middleby Celfrost. His assignment involves administering extensive technical trainings and seminars for his team, franchisees and customers. Apart from being a thorough professional, he is a very unassuming and compassionate human being. He also likes to travel a lot.

Uma Shankar Singh

Uma Shankar Singh, Regional Sales Manager is a post graduate in science with over 27 Years of experience in sales, marketing and business development in the Horeca as well as the consumer durables domains. Prior to this, he was worked with companies like Usha Shriram India, Celfrost, Usha International, Elanpro and Eureka Forbes. He loves watching cricket, hockey and listening to light music. Learning about new products and business development are also close to his heart.

Sujit Kumar Singh

Sujit Kumar Singh, Asst. General Manager – Commercial, has over 16 years of experience in finance and commercial functions. Previously he worked for Middleby Celfrost from 2011 to 2018, progressing from sales coordination to the position of Logistics Manager. He has a Bachelor’s degree in commerce and enjoys travelling, spending time with his family and playing cricket.

Nikita Seth

Niki has over 12 years of experience in sales & business development in the D2C and B2B space. At Trufrost & Butler she is responsible for key accounts, events, & collaborations. Previously she has run 3 e-commerce businesses, where she was responsible for growth, business development, marketing & sales.

A sociology student by education, she has a keen interest in the intersection of food, beverage & community and is committed to finding ways of making access & education more freely available in the HoReCa industry, particularly for young start ups and first-time operators.