About Us

We are a company founded by a bunch of professionals with decades of hands-on experience in the commercial refrigeration & foodservice space – with a fresh, contemporary view on cooling and cooking. We bring a truly international range of commercial cooling and foodservice products & solutions for bakeries, hotels, restaurants, bars & pubs, coffee shops, ice cream & beverage, food retail & display, food preservation and the bio-medical & healthcare segments.

Trufrost tailors its products to suit the highly tropicalized conditions right from high ambient temperatures and wide voltage fluctuations experienced in many parts of the world to humid climates of the coastal areas. We pride ourselves in a subtle understanding of emerging opportunities in the field of commercial refrigeration & food-service and offer a comprehensive blend of high quality products & solutions backed by a dependable service backbone to address the industry’s pain points. The company strives to enable its customers in upgrading their businesses!

For you, we reinvented ourself

Having previously been involved in building another refrigeration & foodservice brand Celfrost from the scratch before selling its refrigeration and foodservice business to an American multinational, we found ourselves not satisfied with status quo. So at Trufrost, we challenged ourselves to find ways to make our best ideas even better, and in the process we virtually reinvented ourself. And here we are, back to doing what we are passionate about, but pursuing a path that is creatively different.

Our people and our customers are the heart of all we do

Senior Management

Neeraj Seth

Satish Dudeja

Rupinder Singh

Madhusudan Sahu

Sanjay Chawla

Shubham Srivastava

Uma Shankar Singh

Atanu Dhar

Manish Uniyal

Vishal Malhotra

Neeraj Seth

Neeraj Seth, co-founder and Managing Director of Trufrost, calls himself an accidental entrepreneur, a transition of fate which was to eventually allow him to do what he really likes doing. He is a management graduate with a rich entrepreneurial and professional experience spanning over 37 years.

Prior to this venture, he was involved in setting up another refrigeration brand Celfrost (in 2004) which he built into one of the leading commercial refrigeration names in India before selling its refrigeration & foodservice business to an American multinational, Middleby Corporation in late 2013. Prior to his two entrepreneurial ventures, he has served successful management stints with companies like Blue Star, Usha International and Nerolac Paints Ltd.

He also has a keen interest in design & interiors which is reflected in his office, home, the company’s Experience Centres and even in the stall designs of Trufrost Butler at the trade shows. When he is on to something, he can work like a maverick, often going without newspapers or television for months. He believes in naturopathy, practices yoga and finds it therapeutic to spend time with his family, friends and his pet dog, when not at work. He is also fond of travelling, art & culture and Urdu poetry.

Satish Dudeja

Satish Dudeja, co-founder and Executive Director of Trufrost is an Engineering graduate with a rich professional and entrepreneurial experience of over 29 years.

His entrepreneurial journey started in 2006 with Celfrost where he developed ‘Cold Storage Business’ and helped building Celfrost into a reputed name in commercial refrigeration space in India before selling its refrigeration & foodservice business to an American multinational, Middleby Corporation in late 2013. Thereafter he continued heading Middleby Celfrost’s ‘Cold Storage Business’ in India, Africa and UAE and was involved in supporting the company in sourcing equipment from various international suppliers until 2017 before starting Trufrost in 2018.

Before pursuing Engineering, he was also involved in helping his family’s restaurant business. In his professional career, he has served successful stints with companies like the Frick Group and Blue Star for 15 years. He has developed a special skill set in cold room and refrigeration field.

He loves playing badminton, watching tennis, football and is a keen yoga learner. Experimenting and improving cold storage & food service equipment, and developing his team are a part of his daily routine.

Rupinder Singh

Rupinder Singh, General Manager – Project Sales is a sales professional with over 20 years pan-India work experience in Cold Room Projects having specialisation in Corporate / Projects Sales, Key Account Management and Project Management specifically in the hospitality domain. He has earlier worked with companies like Frick India and Middleby Celfrost Innovations Pvt. Ltd. Academically, he holds a post graduate degree from Delhi School of Economics and Marketing & Sales Management from IP University. His interests include mingling with new cultures, learning new languages and cooking.

Madhusudan Sahu

Madhusudan Sahu, General Manager – Projects is a Mechanical Engineer and MBA in Marketing with 18 years of insightful PAN India work experience in sales, business development & project Management having specialization in cold room projects. He has served eventful stints with companies like L&T, Rinac, Middleby Celfrost and Bitzer. He has exposure to various international refrigeration seminars and certificate programs such as Bitzer Rottenberg International Seminar. He likes to read articles related to business and economics and keeps himself abreast with current economic trends. He also holds Warren Buffett in awe as a business leader.

Sanjay Chawla

Sanjay Chawla, Head Finance & Accounting is responsible for overall accounting, reporting, budgeting and book keeping processes within Trufrost. With over three decades of financial experience in various industries of retail & commercial and consulting, he teamed up with Trufrost as a pioneering pillar. With a Master’s of Business  Administration in Finance, he has diverse experience of working with start ups and also as consultants to various clients. Sanjay is a proud family man, with a wife and two children. The family is his source of strength while he supports a differently abled son.

Shubham Srivastava

Uma Shankar Singh

Uma Shankar Singh, Regional Sales Manager is a post graduate in science with over 27 Years of experience in sales, marketing and business development in the Horeca as well as the consumer durables domains. Prior to this, he was worked with companies like Usha Shriram India, Celfrost, Usha International, Elanpro and Eureka Forbes. He loves watching cricket, hockey and listening to light music. Learning about new products and business development are also close to his heart.

Atanu Dhar

Atanu Dhar, is the Service Head of Trufrost. He has over 26 years of extensive technical experience in commercial refrigeration & kitchen equipment industry and is responsible for keeping the customer satisfaction levels up for Trufrost and Butler products. Prior to this, he has served successful stints with companies like Whirlpool, Electrolux, Frigo Glass and Middleby Celfrost. His assignment involves administering extensive technical trainings and seminars for his team, franchisees and customers. Apart from being a thorough professional, he is a very unassuming and compassionate human being. He also likes to travel a lot.

Manish Uniyal

Manish Uniyal, Deputy General Manager – Sales is a post graduate (MBA) In marketing with a professional experience spanning over 15 years in the Horeca Segment. He has prior experience with Haier Appliances India as Product Manager – Cold Chain involved in New Product Development in commercial refrigeration. Before this he has served successful stints with companies like Stellar Gastronom, Celfrost, Baskin Robbins. He is fond of travelling, sports & music.

Vishal Malhotra

Vishal Malhotra, Dy General Manager – Sales is a seasoned professional with a career spanning 26 years in sales and marketing. Prior to his current assignment with Trufrost, he has served successful stints with companies such as Middleby Celfrost, Bakeman’s, Gillette India and Candico. He passed out his Aircraft Maintenance Engineering in 1992 and has a keen interest in sports and Indian music.

Code of Conduct
The Trufrost Code of Conduct attempts to articulate the intrinsic beliefs and value system of its promoters, and as a consequence, reflects the ethos of the company.

It puts together the principles that we strongly believe in and is intended to be a guideline to all its employees in imbibing, and then, upholding the high standards of corporate and personal behaviour on which the company’s reputation and respectability have been founded.

Careers

We are a young and growing brand and our ambition is to create a diverse and inclusive workplace. Passion, quest for knowledge, team spirit and freedom to act are some of the attributes that define what it is like to work at Trufrost. Each of our employees has the opportunity to play a part in a wide variety of tasks, while advancing their own growth and development.  Our well documented HR policy lays down grade & performance-related pay, pension plans and medical insurance benefits. We have plenty of amazing prospects for career starters as well as experienced professionals to choose from and are on the lookout for talented people who can contribute their expertise and enthusiasm that is mutually rewarding. Qualified and committed aspirants can send in their applications and resume to hr@trufrost.com.

 

Current Openings